Madang Cocoa Company’s strategy is to use Cocoa as a Catalyst for Socio-Economic Transformation. We call this “The Cocoa Catalyst Strategy”. We have developed the blueprint to execute this strategy in order to realise our vision. In our vision we see Transformed Lives of Cocoa Farmers. We see farmers producing high quality cocoa; increasing farm lots and crop yield; earning more for their cocoa; farmers having access to clean drinking water; to health care and medical insurance including medivac; access to finance and the opportunity to build financial security; better quality education for them and their children; and access to better roads, bridges and jetties.